SEO and Digital Advertising Case Study: Boosting Sales with Facebook Ads and Strategic SEO

Cotton Yoga Pants from a Small Canadian Business Now Rank on the First Page of Google, Competing with the World's Largest Online Retailers Without Paying for Ads, Thanks to On-Page SEO!

Organic Revenue
↑ 0 %
Organic Sessions
↑ 0 %
For "organic cotton leggings"
# 17

OBJECTIVE

With the desire to increase sales and attract new customers, Jacaranda sought expert assistance in both SEO and digital advertising. They needed to run effective Facebook ads and manage advertising campaigns to drive new customers to their Facebook and Instagram pages at a low cost, alongside improving their organic search rankings.

THE CHALLENGE

Jacaranda faced difficulty engaging potential clients due to being outranked by competitors and remaining undiscoverable in local searches. They also needed to optimize their Facebook and Instagram advertising strategies to attract more customers without overspending.

THE SOLUTION

Canagrow developed a comprehensive strategy combining SEO with targeted Facebook advertising campaigns. We created blog content to increase the variety of keywords and enhance Jacaranda’s organic search presence. At the same time, we ran and led advertising campaigns on Facebook and Instagram, focusing on optimizing advertising costs to drive high-quality traffic at a low cost.

SEO STRATEGY

  • Implemented a content-focused SEO plan with strategic keywords.
  • Created and optimized blog content to boost keyword diversity.
  • Enhanced Google Business Profile and optimized on-page elements.

DIGITAL ADVERTISING STRATEGY

  • Developed and managed Facebook ad campaigns to attract new customers.
  • Optimized advertising costs by targeting specific audience segments on Facebook and Instagram.
  • Monitored and adjusted campaigns to ensure the best results and cost-efficiency.

THE RESULTS

  • SEO Results: Jacaranda achieved a #17 ranking on the first page of Google.ca and Google.com for “organic cotton leggings.” Organic revenue saw a remarkable 218% increase.
  • Advertising Results: Effective Facebook and Instagram campaigns significantly contributed to increasing website traffic and customer acquisition, maximizing the ROI of the advertising budget.

CONCLUSION

Canagrow’s integrated approach of combining SEO with targeted Facebook advertising strategies delivered impressive results. By optimizing both organic search and paid advertising efforts, Jacaranda was able to compete effectively in a challenging market, enhancing their visibility and driving substantial sales growth.